Web Survey Bibliography
Survey research encounters ever more problems related to declining response rates and growing costs, which seriously deteriorates overall quality and optimization of survey data collection. Web surveys offered a promising potential to cope with the cost issues, but at the same time further aggravated the nonresponse problem. In addition, the coverage issues still prevent successful applications of web surveys on probability samples of general populations. These problems present one of the greatest challenges of contemporary survey methodology. Methodological literature already considered the response-related problems of web surveys and suggested some promising mixed-mode designs that include the web mode. However, the cost issues remain highly underexplored. This severely limits the reach of survey methodology in identifying the most optimal survey design for specific purposes. The paper addresses this problem by discussing the possibilities of optimal integration of the web into probability-based sample surveys. It is grounded on a study conducted in 2008 among Slovenian citizens. An official Eurostat survey on ICT use in households was performedusing an experimental design that manipulated different combinations of survey modes (web, mail, telephone and face-to-face) and types of incentives (no incentives, a small gift and monetary incentive).
The problem of optimization is addressed through the relations between response rates and research costs, using the Mean Square Error (MSE) concept. These results, supported by the findings on interaction between factors influencing response rates, present the foundation of a pilot model for optimization of a survey process. Such model allows identification of the most appropriate selection of solicitation, reminders, incentives and and survey mode for individual respondents. The paper evaluates this optimization model and outlines some possibilities of future development that will enable automatic detection of the optimal survey strategy at different phases of a survey project for different groups of respondents.
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Web survey bibliography - Lozar Manfreda, K. (27)
- Overview: Online Surveys; 2017; Vehovar, V.; Lozar Manfreda, K.
- Web Surveys Versus Other Survey Modes: An Updated Meta-analysis Comparing Response Rates ; 2016; Wengrzik, J.; Bosnjak, M.; Lozar Manfreda, K.
- The effect of email invitation elements on response rate in a web survey within an online community; 2016; Petrovcic, A.; Petric, G.; Lozar Manfreda, K.
- The effect of email invitation characteristics and response reluctance on non-response in web forum...; 2013; Petrovcic, A., Lozar Manfreda, K., Petric, G.
- Data quality of questions sensitive to social-desirability bias in web surveys; 2012; Lozar Manfreda, K., Zajc, N., Berzelak, N., Vehovar, V.
- Research design for studying online communities with web surveys; 2012; Petrovcic, A., Petric, G., Lozar Manfreda, K.
- Effect of different stimulus on data quality in online panels; 2012; Zagar, S., Lozar Manfreda, K.
- Current Projects at University of Ljubljana; 2011; Lozar Manfreda, K.
- Nonresponse in Web Surveys ; 2011; Lozar Manfreda, K., Berzelak, N., Vehovar, V.
- Cost-Error Optimization Model for Mixed-Mode Surveys; 2009; Vehovar, V., Berzelak, N., Lozar Manfreda, K.
- Relations between functionality and usability of Web survey software tools: An empirical evaluation; 2009; Berzelak, N., Lozar Manfreda, K.
- Empirical Evaluation of Web Survey Software Tools: Powerful or Friendly?; 2009; Vehovar, V., Berzelak, N., Lozar Manfreda, K., Horvat, T., Debevc, M.
- Optimising survey costs in mixed mode environment; 2009; Vehovar, V., Berzelak, N., Lozar Manfreda, K., Belak, E.
- Effectiveness of incentives in web surveys within mixed-mode systems: An evaluation of errors & costs...; 2009; Lozar Manfreda, K.
- Internet surveys; 2008; Lozar Manfreda, K., Vehovar, V.
- What Can We Achieve With 5 Euros? Optimization of Survey Data Quality Using Mixed-Mode Approaches; 2008; Berzelak, N., Vehovar, V., Lozar Manfreda, K.
- Nonresponse in web surveys within the context of survey errors and survey costs; 2008; Berzelak, N., Lozar Manfreda, K., Vehovar, V.
- Integration of the web into survey data collection: Balancing costs and errors; 2008; Vehovar, V., Berzelak, N., Lozar Manfreda, K.
- Optimization of costs and errors in mixed-mode surveys; 2008; Vehovar, V., Berzelak, N., Lozar Manfreda, K.
- Overview: Online Surveys; 2008; Vehovar, V., Lozar Manfreda, K.
- Measuring ego-centered social networks on the web: Questionnaire design issues ; 2008; Vehovar, V., Lozar Manfreda, K., Koren, G., Hlebec, V.
- Internet surveys; 2008; Vehovar, V., Lozar Manfreda, K., Koren, G.
- Collecting Data on Ego-Centered Social Networks on the Web: Methodological Issues; 2004; Lozar Manfreda, K., Vehovar, V., Hlebec, V.
- Mode Effect in Web Surveys; 2002; Vehovar, V., Lozar Manfreda, K.
- Nonresponse in Web Surveys; 2002; Vehovar, V., Lozar Manfreda, K., , Batagelj, Z.
- Web survey errors; 2001; Lozar Manfreda, K.
- Virtual Selves and Web Surveys; 2001; Lozar Manfreda, K., Couper, M. P., Vohar, M., Rivas, S., Vehovar, V.